The AI analyst your online store deserves.
Not a generic chatbot. An analyst that knows your store's history, benchmarks your numbers against your sector, and remembers every diagnosis.
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My conversion rate dropped from 2.4% to 1.6% this month. What happened?
That's a 33% drop — bigger than typical seasonal variance for your sector. A few things to check: Your mobile conversion is likely the culprit. If mobile traffic grew while desktop stayed flat, the gap between the two would drag your overall rate down. Add-to-cart rate: did it drop too, or just checkout completion? If add-to-cart held steady but checkout fell, look at your checkout flow — a new step, a payment method missing, or shipping costs revealed too late. What does your GA4 show for mobile vs desktop CR this month vs last?
Connect your systems.
Native integrations with the tools you already use — with many more on the way.
The AI that learns your store.
Most AI tools start from zero every session. Pulse extracts conclusions from each analysis and carries them forward — so the next conversation already knows what was diagnosed, what changed, and what's still unresolved.
What Pulse carries into every conversation
Checkout abandonment at 68% — main conversion blocker. Shipping cost revealed too late in the funnel.
2 weeks agoEmail open rate at 34% — above the 22% sector benchmark. Subject line formula is working.
1 week agoReturn rate 28% on knitwear — sizing guide missing from 4 product pages.
5 days agoWhat should I focus on this week?
Based on what we've been working on: Checkout — conversion climbed to 1.8% after fixing the shipping display. Still monitoring, but trending right. Don't declare victory yet. Knitwear return rate is still at 28% — sizing guide missing on 4 pages. Easiest win on the board right now. Email is at 34% open rate, well above your 22% sector benchmark. Schedule the next send before Thursday.
Any AI chatbot
- ✕Starts from zero every conversation
- ✕No benchmarks for your sector or market
- ✕Generic advice with no business context
- ✕You re-explain your store every time
pulse.
- ✓Remembers past diagnoses and open issues
- ✓Built-in benchmarks for your sector and market
- ✓Specific answers based on your store's history
- ✓Context grows deeper with every analysis
Your sector benchmarks, built in
Is 1.8% conversion good or bad? Depends. For PT/ES fashion it's acceptable; for beauty, it's below par. Pulse flags when your numbers deviate from your industry norm.
Reports and alerts, delivered to you
Weekly digest every Monday morning. Instant alert when a key metric drops sharply. You stop checking dashboards — the information comes to you.
Multi-store and teams
Run multiple brands in one workspace. Invite your team, set permissions, and work from the same shared context — no more scattered spreadsheets.
I'm tracking too many metrics and don't know which ones actually matter for my fashion store.
Four KPIs drive most fashion decisions: Conversion rate — benchmark 1.5–3% for PT/ES fashion. Below that, the issue is either traffic quality or the on-site experience. AOV net of returns — if you have 25% return rate, your real AOV is lower than you think. Margin math changes completely. Return rate by category — 15–30% is normal for fashion. Above 30% on a specific category usually means sizing info is missing or photos are misleading. Repeat purchase rate — tells you if you're building a brand or just acquiring one-off buyers. Below 20% in year 1 is a flag. Set targets for each and I'll flag when you're off track.
Up and running in 3 minutes.
Create your workspace
Describe your store in plain text — sector, platform, markets, what you sell.
Connect your tools or paste your data
Link your analytics, ads, and e-commerce platform for automatic sync. Or just paste a CSV, Excel, or screenshot — any format works.
Ask anything. Get reports. Track goals.
Diagnosis, benchmarks, root causes, weekly summaries — Pulse knows your context and answers in plain language across all your stores.
Give me last week's performance summary for both stores.
Weekly report: 14–20 Apr — both stores Lisbon flagship: €14,200 revenue (+11% WoW). Conversion 2.3%, AOV €58. Email drove 38% of revenue after Thursday's send. No issues. Porto outlet: €6,800 (−4% WoW). Conversion dropped from 1.9% to 1.4% — checkout abandonment is up. Likely the new shipping cost display introduced on Tuesday. Worth reverting to test. Combined: €21,000, +6% vs prior week. You're 68% of your monthly target with 11 days left — on track. Want me to dig into Porto's checkout funnel?
Pulse comes to you.
Weekly reports and critical alerts delivered to your inbox — and the full analyst in your pocket, wherever you are.
Weekly Report
Apr 14 – 20
Summary for Fashion Store.
Revenue
€31.2k
−6%
Conv.
1.4%
−0.6pp
ROAS
1.9×
−1.3×
Returns
34%
+9pp
Return rate at 34% — 9pp above your baseline. New SS collection launched Mon; likely a fit/sizing issue. Check reviews on the linen trouser line.
ROAS below 2× — Google Ads needs review
Conversion rate at seasonal low
Investigate in Pulse →
Weekly digest, every Monday
Revenue, conversion, ROAS, KPI status — your week in one email with an AI-generated highlight on what to act on first.
Alerts when it matters
If a key metric drops sharply, you hear about it before your customers notice. No dashboards to check.
Works on any device
No app to install. Pulse runs in your browser — phone, tablet, or desktop.
Lock in 50% off — permanently.
The first 100 customers who sign up with code WELCOME get 50% off their plan for as long as they stay subscribed.
Simple pricing.
All plans include a 7-day free trial with 100 analyses. No credit card required.
Enterprise
- 5000 analyses/month
- Unlimited users
- Unlimited stores
- 20 GB storage
No Brasil? Pague em R$ via PIX.
Questions.
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